- Why Online Retailers Like Bonobos, Boden, Athleta Mail So Many Catalogs - Wall Street Journal - April 16, 2014
- Asian Governments Tighten Laws for Gathering Personal Data - AdAge.com - April 16, 2014
- DMAi 2014 Awards garners 218 plus entries in early bird phase - Indiantelevision.com - April 16, 2014
- Cold callers break Hilda's heart every time they call to ask for her dead husband - This is Money - April 16, 2014
- MoreVisibility & Google Host Interactive Marketing Workshop - DigitalJournal.com - April 15, 2014
DMA opposes legislative and regulatory proposals that take a one-size-fits-all approach. Instead, DMA supports legislation that is targeted at specific problems, because one solution is not suitable for all circumstances.
DMA is very active in fighting regulations that would dictate the specific types of choice that marketers offer for use of consumer data. Different communication channels require different forms of notice – notice on the telephone is different from notice on a website, in a catalog or in a tweet. What is important is the principle that consumers be informed of how data is being used and be given related choices. The type of data determines the type of choice marketers should offer consumers. For example, use of consumers’ bank account information to charge for goods requires a higher level of choice than using a name and delivery address to send a mail offer.
Specifically, DMA opposes efforts requiring “opt-in” choice by consumers in all instances. "Opt-out" standards are usually most beneficial to the interests of both consumers and marketers. While certain types of data – such as financial and specific health data of individuals – require greater consent from consumers, a general “opt-in” regime would stifle innovation and jobs created through Internet commerce.
DMA has and will continue to support and promote self-regulation for privacy and marketing issues rather than the more cumbersome and slow-changing model of government regulation.