Take Action
- Data-Driven Fundraisers - Tell Congress You Depend on Responsible Use of Donor Data!
- Data-Driven Marketers - Tell Congress You Depend on Responsible Use of Consumer Data!
- DMA Announces New Institute to Set Record Straight About Data-Driven Market
- Election 2012: What Does it Mean for Data-Driven Marketers?
Federal Legislation
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You can network w/ 3,000+ top integrated #marketers at #IMW13, NYC, June 10-13! Learn more: http://t.co/CSJ7xfx6AF #smm
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@jeffbullas Thanks for the follow - we love your work!
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Welcome
DDMI Sets Record Straight on Data-Driven Marketing
DMA created the Data-Driven Marketing Initiative (DDMI) to engage the entire marketing industry in a coordinated campaign to set the record straight about the countless benefits of data-driven marketing. This is the start of something big – there is a role for every single data-driven marketer in what is to come. Learn More
Election 2012: What Does it Mean for YOU?
The long election season is finally over - but what do the outcomes mean for data-driven marketers? From the Congress to the FTC, and the White House to the State House, DMA breaks it down for you. Learn more.
Key Issues
- Advocating Consumer Privacy through Transparency and Choice
- Championing Self-Regulation
- Safeguarding Ethical Use of Consumer Data for Marketing Purposes
- Fighting Postage Increases While Supporting Postal Reform
- Opposing Burdensome Business Tax Obligations
- Keeping Marketing Channels Open and Viable
- Fighting Onerous Business and Nonprofit Regulations






