About DMA Advocacy
- 2013: The year in digital marketing - Marketing Week - December 11, 2013
- News Byte: DMA Appoints Oswald VP of State Affairs - Direct Marketing News - December 11, 2013
- Print catalogs continue to drive sales in Australia - BizReport - December 10, 2013
- Study: Marketers investing in Big Data solutions - BtoB Magazine - December 10, 2013
- Half-measures won't stop nuisance calls and spam texts - Marketing Week - December 10, 2013
Meet DMA's Government Affairs Team
As your company focuses on its core business functions, DMA’s Government Affairs team is constantly focused on the wide range of policy and political issues that affect the direct marketing community. There are many ways for you to connect directly with the team:
Whenever Congress is in session, DMA’s Government Affairs team publishes Direct from Washington, a weekly e-newsletter including vital legislative updates that help you stay current with activity in Congress, at federal agencies, and in state governments.
Monthly conference calls with the DMA Government Affairs team enable Washington Representatives at member companies to hear what’s new across a broad range of federal and state policy issues.
DMA’s Government Affairs team leads coalitions of both member companies and other associations in coordinated industry action on important policy issues.
Read on to learn about and connect directly with each member of the team, or send an email to Cristina DeBiase to learn more about our publications, conference calls and coalitions.
Senior Vice President, Government Affairs
Before starting at DMA, Peggy was CEO of Hudson Global Strategies, LLC. Additionally, she was vice president of federal and international affairs for energy giant, BP. In this role, she managed BP’s federal government relations strategy and ran the Washington office, as well as represented the company in the U.S. in front of representatives from countries across the globe. Peggy has worked on Capitol Hill, in trade associations, and corporate offices, bringing to DMA and its members years of experience.
Peggy has been successfully representing business interests in Washington, D.C. for over three decades. Her special strengths include a broad and powerful network, a sophisticated understanding of political strategy, refined organizational skills, and a demonstrated ability to further industry agendas by working within the public policy process.
Senior Vice President, Government Affairs
Jerry Cerasale is senior vice president of government affairs for the Direct Marketing Association (DMA). In this role, Cerasale represents the multichannel marketing community’s policymaking interests on Capitol Hill and before key federal agencies, including the US Postal Service (USPS) and the Federal Trade Commission (FTC).
Cerasale began his legal and government relations career in the USPS’s legal department. He served for 12 years at the Postal Regulatory Commission (PRC) in a number of advisory roles, including seven years as legal advisor to PRC Chairman Janet Steiger. He then became attorney/advisor to FTC Chairman Janet Steiger. Immediately before joining DMA in 1995, Cerasale was deputy general counsel for the US House of Representatives Committee on Post Office and Civil Service.
Currently, Cerasale is secretary/treasurer of The Mailers Council’s Board of Directors. He has also been a member of FTC’s Advisory Committee on Online Access, and vice chairman of the Postal Matters Subsection of the Administrative Law and Regulatory Practice Section of the American Bar Association.
Cerasale holds a juris doctorate from the University of Virginia School of Law, and a bachelor’s degree in government and economics from Wesleyan University. He served in the US Army from 1970 to 1972.
Rachel Nyswander Thomas
Vice President, Government Affairs
Rachel Nyswander Thomas is vice president of government affairs for the Direct Marketing Association (DMA). In this role, Thomas represents the multichannel marketing community’s policymaking interests on Capitol Hill and before key federal agencies.
Prior to joining McGraw-Hill, Thomas served as director of programs and projects for the Women Faculty Forum (WFF) at Yale University, developing and expanding programs to promote gender equity and conducting policy research to advance WFF advocacy on issues of mentoring, diversity, faculty development and family-friendly workplace policies.
Thomas holds a BA degree in Humanities from Yale University and a Master of Policy Management degree from Georgetown University. She earned her Certified International Privacy Professional (CIPP) certification from the International Association of Privacy Professionals in 2008.
Director, Government Affairs
Adam Nelson is the Director of Government Affairs for the Direct Marketing Association (DMA). In this role, Nelson’s primary functions are to engage DMA’s key stakeholders on grassroots political activity and manage DMA’s Political Action Committee, Direct Voice PAC.
Nelson comes to DMA from Exelon Corporation where he developed grassroots campaigns in support of Exelon’s public policy goals at the national and state levels. In 2010, Nelson led Exelon’s grassroots campaign to engage more than 350,000 stakeholders to help pass legislation on expiring dividend tax cuts. For a similar campaign in 2006, Nelson received Edison Electric Institute’s Award for Innovation.
In addition to his stakeholder engagement responsibilities, Nelson managed all aspects of Exelon’s $1.8 million Political Action Committee, where he counseled the PAC’s Board of Directors and senior executives on strategic performance measures and fundraising efforts in support of the company’s policy objectives. In 2010, he launched Exelon’s largest fundraising campaign to date, grossing $200,000, and averaging $1,000 per person in annual giving.
Earlier in his career, Nelson worked at the American College of Cardiology (ACC), serving as the staff liaison to drive state political action on legislative and regulatory proposals affecting cardiovascular medicine.
Nelson has spoken for the Public Affairs Council on grassroots advocacy and PAC management, and sits on the PAC National Grassroots and National PAC Conference planning committees. He also has contributed to a number of publications including ASAE’s Associations Now magazine.
Adam received his B.A in Government from Franklin & Marshall College.